The Importance Of Storytelling #KloutChat

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#KloutChat Storytelling

Today we tuned in to another #KloutChat on the importance of storytelling. Needless to say, that’s a hot topic, and a lot of us were eager to hear what @Klout had to say. Many defined telling their story on social media as being genuine, authentic, and personable. That is easier said than done, of course.

The challenge many of us face  is how we can balance our work vs. personal brands, what to share, and what not to share. A lot of us are still struggling with this. We keep on testing the waters and seek the courage to make bold statements. As some say      “Don’t over think it!”…Tough to follow this mantra to the fullest when whatever you say is public forever!

Another interesting point made was that each network has its own audience, etiquette and story telling style. So it’s important to be aware of that when talking to your audience. You want to remain focused and consistent; however not bore your community with the same topics over and over again. Spice it up!

Some of the organizations that are looked up to in terms of authentic storytelling include Buffer, GreenPeace, and Lululemon.

Enjoy this recap, and don’t be shy to tell us your side of the story, below! 

8 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 2 Buffer 6 Filament.io 8 Flares ×
8 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 2 Buffer 6 Filament.io 8 Flares ×