Top 10 Tweetable Nuggets from 50 Social Media Pros

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Do you have ever this feeling after going to a conference or event that you just need time to “process”?

A few weeks ago, we came back from Social Media Camp, the largest conference of its its kind in Canada, and the information is still sinking in. 

Speakers SMCamp 2

MediaMiser analytics

Social Media Camp 2014 Stats (Source: Mediamiser.com)

 

This year’s 600+ attendance, 50 world-class speakers, 14K tweets, hundreds of re-tweets, posts, shares, “trending” hashtags and tattoos, couldn’t be more of a testament to the fact that everyone is craving social media skills they can readily apply to gain a competitive edge in their business, workplace, or school. We couldn’t possibly physically attend all of the sessions, but thanks to the live tweets, we could cherry pick some pretty valuable and timeless takeaways.

1) We are all having a hard time to keep up. If you’re not feeling overwhelmed, you are probably not human.

Tweet: We are all having a hard time to keep up. If you’re not feeling overwhelmed, you are probably not human.

community mike

As award-winning digital strategist and entrepreneur Hamza Khan @HamzaK dived into, “The Future Of Digital Community,” Mike from the Victoria Police Department (aka @CommunityMike) added a bit of humour to something we can probably all relate to. We barely get comfortable with one social network – e.g. Facebook when “it” changes its algorithms – and other social networks are on the rise. Vine, Snapchat, We Heart It, which one should you be on? If this sounds like you take a step back and revisit your business goals, and where your target market and competitors are, to identify what social channels make the most sense for your purpose. We advise our clients to build their “social media blueprint” in two platforms, at most, before jumping into new ones. So the short answer is: “No, you don’t have to be on everything at once!”

2.  Don’t plan to be “viral”, plan to be “awesome” – @boscoanthony #SMCamp 

And that’s exactly what business growth strategist, Bosco Anthony, was at Social Media Camp. His handle, @boscoanthony, received a lot of buzz as a result of as an energizing session and a few popular tweets, like this one below. Digital storytelling

That being said, if you ARE planning a viral campaign, keynote speaker (and one of the world’s one of North America’s leading digital marketing experts), Tod Maffin (@TodMaffin) shared 6 “must have” elements him and his team at EngageQ discovered after studying the top viral campaigns in history. You can also download his full presentation here

 

viral

 

3)  Social media may be BIG but don’t forget about traditional marketing #SMCamp 

Tweet: Social media may be BIG but don’t forget about traditional marketing #SMCamp

A few of the speakers touched base on this, and it was highlighted at Bosco Anthony‘s session. Focusing on your content marketing and social media is great, but you really can’t forget other channels that may be as effective for your niche and audience. For instance, you may still need to attend events, develop partnerships, and invest in guerrilla marketing – especially if these promotional tactics have proven effective for your business. strategy

What matters most is that you keep it all together; e.g. if you have a new product launch campaign, plan all of your online, offline, and traditional promotional tactics around the same time, using consistent theme, then leverage your social media to amplify everything. And remember, keep it simple and deliver successive rounds!

4) If someone “checks you out” they are NOT stalking you, they are “interested”, so talk to them! #SMCamp”

Tweet: If someone “checks you out” they are NOT stalking you, they are “interested”, so talk to them! #SMCamp”

This came up more prominently during Viveka Von Rosen‘s (aka @LinkedInExpert) presentation , but it applies to all channels. For instance, if you take a look at “who checked my profile?”  on LinkedIn, use the opportunity to send a message to, or request an invitation from key prospects.

On Twitter, acknowledge interesting people who follow you and engage them personally, something that we talked about more during #4LoveOfTwitter.

5) “Not all content is king… Actually, most of it sucks” @JamesWDAnderson #SMCamp 

Tweet: “Not all content is king… Actually, most of it sucks” @JamesWDAnderson #SMCamp

 

Not all content is king

We’ve been hearing that “Content is king” but according to Tartan Group communications coordinator, James Anderson, “most of it actually sucks”. James stands by his bold statement as he explains that a lot of content he comes across daily isn’t worthwhile reading. And, if you think about it, it kind of makes sense. Everyone seems to be in a race to create the “best” content possible, and the bar is only getting higher. For instance, try Googling an article idea before writing it; chances are many have probably already written about it. Standing out in a world of information overload requires more work than ever. You have to truly be original, analyze about what content “sticks” with your audience, and use curation to save time and add value (not more noise) to what’s already out there. Here’s more of James’ presentation. 

6) “Social media is all about emotions” 

Why do we spend so much time on social networks? We are looking for reactions. We want to feel more connected. Marketers and brands that can tap into our psyche will win the ‘social web’. After all, our buying decisions aren’t rational are they?

The 2013 Customer Loyalty Engagement Index found that our decision to purchase is 70 percent emotional and 30 percent rational. On top of this, new research published in the online scientific journal, Plos One, found that emotional states can spread throughout social networks, crossing physical locations, and affecting the moods of users all over the globe. What will help you build better emotional bonds with your audience? Pay close attention to who they are, what they like, and what makes them feel good. Then use a human voice to spark conversations around topics they can relate to. Harder than it sounds? For sure, but you have to start somewhere. 

7) We have never been more connected, yet we have never felt more lonely 

According to estimates by University of Chicago psychology professor John T. Cacioppo, PhD, coauthor of Loneliness: Human Nature and the Need for Social Connection, at any given time at least one in five people suffer from loneliness.  “We’re collecting friends like stamps, not distincting quantity versus quality and converting the deep meaning and intimacy of friendship with exchanging photos and chat conversations.” (Source: The Innovation of Loneliness )

 

So is social media all bad? Of course not. Like anything else, it’s all about balance. “Speaking face-to-face is always best, but online is better than nothing [...] When you use social media as a way to promote richer interactions in the real world, that’s a very good thing” The bottom line? Start the conversation online, but don’t let it end there! And, when you are face to face, focus on the person in front of you, not your phone!

8) Focus on building relationships first, not selling

This may seem ‘obvious’ but trust us, it is not. We can be so short sighted by the numbers and holy grail of ‘social media ROI’ that we may oversee the most important benefit: relationships! This is exactly the same thing as in real life: where you never know whom you may meet and when you may need them, or them you. This doesn’t mean you stop networking. So, invest in building relationships, instead of collecting stamps. What’s the point of having hundreds, or thousands of followers if they don’t know who you really are, and you can’t point one person out who can help you? Building relationships on social media – no matter what channel you choose – is an art. You have to be genuine, show that you care, and keep nourishing your relationships, just like in real life.

9) We have to learn how to learn again…

Dale Stephens, author of, “Hacking Your Education” and founder of UnCollege.org, talked about how we have to re-learn how we learn. For instance, taking a 5 minute break will double the amount that you recall and learn – so make sure to take breaks! learning requires

10) Talk – Action = Shit [click to tweet]

Last but not least! This was one of the best takeaways from keynote speaker Julien Smith @Julien. Shall we say more?!

talk minus action julie

If there’s something we learned these past few years, it’s that we can’t predict the future. It would be therefore very interesting to witness the evolution of the digital age. What do you think will happen? 

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