#MediaTouchChat – 3 Tips to be more efficient online

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We had a great turnout on this second official #MediaTouchChat hosted by Media Touch and moderated by @KatyCairo of WideNet! Loved to see familiar faces and new friends who joined us to talk about how we can all be more efficient ‘online’. Talk about a major challenge!

Weapons-of-Mass-Distraction

Most of us seem to spend anywhere from two to eight hours online for work (not counting personal!). The most addictive platforms being Twitter and Instagram, followed by Facebook for our friend Miriam. Google Plus, while a powerful platform, doesn’t seem to be as addictive (yet) although we are all making an effort to be more active and consistent. It does require a bit of a  learning curve!

Here are the top takeaways that were shared on making the most out of your ‘social media’ time:

  • First, you need to have a strategy and ways to measure your online marketing goals: Your goals will work in tandem with your strategy. For instance to grow your community, your strategy may be to find and forge relationships with influential bloggers and make them your brand ambassadors. To generate more engagement, your strategy may be to curate more compelling content and attend more Twitter chats etc. Try to describe your social media strategy in a short sentence; it will help!
  • Scheduling content using tools such as HootSuite and or Buffer is a necessity: Using both platforms together is becoming more common as they serve different purposes. For instance you can schedule your evergreen content (e.g. tips, questions, quotes) in advance (e.g. monthly or quarterly) using the Hootsuite bulk scheduler and then complement with news articles shared ‘as you go’ via the Buffer browser extension.
  • Allocating daily “social media” engagement time: Scheduling can be very time saving; however, it does not replace live engagement. While it can be tempting to keep on checking our phones (the Twitter app seems to win here), it’s best to allocate time slots throughout the day to avoid being ‘constantly’ on it and always distracted.

Now, balance is the holy grail of it all! Whether it’s about balancing our personal vs. business brands (lines are getting blurrier), or our social media habits – awareness helps us stay the course. We are currently reading “The Law Of Subtraction” which has useful nuggets worth checking out.  It replaces the old adage “Less is more” with “Less is better”.

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Enjoy this recap, and see you next time!

14 Flares Twitter 0 Facebook 0 Google+ 4 Pin It Share 0 LinkedIn 0 Buffer 10 Filament.io 14 Flares ×
14 Flares Twitter 0 Facebook 0 Google+ 4 Pin It Share 0 LinkedIn 0 Buffer 10 Filament.io 14 Flares ×