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3 Things Companies Need To Stop Doing To Improve Event ROI

»Posted by on Feb 15, 2014 | 2 comments

3 Things Companies Need To Stop Doing To Improve Event ROI

Companies can spend thousands of dollars on events and conferences. Yet what doesn’t cease to amaze me is how few truly leverage the power of social media to maximize their exposure and marketing investment.   Not every event may be as buzz friendly as Social Media Camp, but if you’re allocating the budget, why not make the most out of it? Every year, we get involved with a number of tradeshows and conferences. Here’s what I find most frustrating when walking the floor: 1)     Not knowing they are on social media or what their handles are Question                                                   : “Are you guys on Twitter?” Answer from person at the booth: “Hmmm…I am not sure…I think we are”  This happens...

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First #MediaTouchChat – Online Marketing Thoughts for 2014

»Posted by on Feb 6, 2014 | 1 comment

First #MediaTouchChat – Online Marketing Thoughts for 2014

Today was supposed to be #KloutChat but it was postponed to next week due to major product launches the Klout team planning! A lot of us had already booked the hour, and so we thought why not host something anyways? This inaugural  impromptu #MediaTouchChat was moderated by our awesome friend @KatyCairo, Digital Marketing Director at WideNet. We discussed online marketing goals for 2014 including:  What are your top 3 online marketing goals for 2014? #MediaTouchChat How much time do you spend daily on social media (broken down roughly by platform)? #MediaTouchChat How do you create better and more authentic relationships online? #MediaTouchChat We had such an amazing time, and hope you can join us next time! UPDATE: Next #MediaTouchChat is happening Feb 26...

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A Few Social Media Tips for New Mobile Developers

»Posted by on Jan 15, 2014 | 0 comments

A Few Social Media Tips for New Mobile Developers

This article first appeared on the Wavefront On Wireless website. A couple years ago when apps were becoming the new thing, it may have been easier to be ‘noticed’ on apps stores. Now it is practically impossible to stand out amongst over 300,000 apps (in the case of the iPhone App store) – especially if you are a new developer or company looking to build your brand awareness. We learnt these obstacles hands on when launching our app CarrotLines in 2010 and re-launching this year, 2013 in partnership with Tommy Europe.   So, what is a new mobile developer supposed to do? Social media offers an inexpensive medium to build your brand awareness, develop your content strategy, and grow your community before launching your app. This way, when you do, you will...

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#KloutChat for Marketers

»Posted by on Jan 9, 2014 | 0 comments

#KloutChat for Marketers

This month, we participated again in #KloutChat, a fast paced  Twitter chat on content marketing with a live audience of marketers, business owners, and Klout enthusiasts. We love #KloutChat because we always learn something new, and meet interesting tweeps that become a part of our community. It’s also fun! Here are fast facts about #KloutChat Once a month (last thursday of every month) Five questions 30 minutes 40 participants on average  You can follow #KloutChat by setting a stream in your favorite social media monitoring tool (e.g. in HootSuite) or directly in Twitter by searching for the hashtag #KloutChat (Note you will have the option to view ‘Top’ and ‘Latest’ tweets). Next #KloutChat: February 6th 2014 – Hope to...

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Five Easy Steps to Establish and Grow Your Online Presence

»Posted by on Jan 3, 2014 | 0 comments

Five Easy Steps to Establish and Grow Your Online Presence

This article was originally published on the Institute B Blog. Today’s buzz word, “social media”, can be a powerful and cost effective tool for current and prospect entrepreneurs to create a community, build new connections and grow their brands. But yet I find this new channel of inbound communication is still highly under-utilized. Many entrepreneurs want to be more active on social media, but they tend to struggle with how to get started and define a voice of their own. They also often ask me “What should I talk about?” Here are some actionable tips to help you build momentum no matter where you are in the social media spectrum. But to get results, your strategy will need to be focused and consistent, just like your new business. Define your brand’s...

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