Posts by Wahiba

7 Proven Tactics To Boost Your Twitter Engagement Today

»Posted by on May 8, 2014 | 0 comments

7 Proven Tactics To Boost Your Twitter Engagement Today

Last week, my friend Don Power, Author of “Twitter for Skeptics”, and I had the pleasure to host our session #4LoveOfTwitter at Social Media Camp, Canada’s largest social media conference. Here is the recap many of you have asked for (Part 1 below and Part 2 that focuses on tools, over here). We thank you for all of your kind feedback, tweets, re-tweets, and Twitter love that made our hashtag trend during the event! Twitter is quite a powerful tool, but you really have to know how to navigate it When I asked the audience by a show of hands how many used Twitter on a regular basis, then how many actually felt overwhelmed on Twitter, the majority raised their hands twice. One of the things we talked about was the importance of setting up a...

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3 Things Companies Need To Stop Doing To Improve Event ROI

»Posted by on Feb 15, 2014 | 2 comments

3 Things Companies Need To Stop Doing To Improve Event ROI

Companies can spend thousands of dollars on events and conferences. Yet what doesn’t cease to amaze me is how few truly leverage the power of social media to maximize their exposure and marketing investment.   Not every event may be as buzz friendly as Social Media Camp, but if you’re allocating the budget, why not make the most out of it? Every year, we get involved with a number of tradeshows and conferences. Here’s what I find most frustrating when walking the floor: 1)     Not knowing they are on social media or what their handles are Question                                                   : “Are you guys on Twitter?” Answer from person at the booth: “Hmmm…I am not sure…I think we are”  This happens...

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A Few Social Media Tips for New Mobile Developers

»Posted by on Jan 15, 2014 | 0 comments

A Few Social Media Tips for New Mobile Developers

This article first appeared on the Wavefront On Wireless website. A couple years ago when apps were becoming the new thing, it may have been easier to be ‘noticed’ on apps stores. Now it is practically impossible to stand out amongst over 300,000 apps (in the case of the iPhone App store) – especially if you are a new developer or company looking to build your brand awareness. We learnt these obstacles hands on when launching our app CarrotLines in 2010 and re-launching this year, 2013 in partnership with Tommy Europe.   So, what is a new mobile developer supposed to do? Social media offers an inexpensive medium to build your brand awareness, develop your content strategy, and grow your community before launching your app. This way, when you do, you will...

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Five Easy Steps to Establish and Grow Your Online Presence

»Posted by on Jan 3, 2014 | 0 comments

Five Easy Steps to Establish and Grow Your Online Presence

This article was originally published on the Institute B Blog. Today’s buzz word, “social media”, can be a powerful and cost effective tool for current and prospect entrepreneurs to create a community, build new connections and grow their brands. But yet I find this new channel of inbound communication is still highly under-utilized. Many entrepreneurs want to be more active on social media, but they tend to struggle with how to get started and define a voice of their own. They also often ask me “What should I talk about?” Here are some actionable tips to help you build momentum no matter where you are in the social media spectrum. But to get results, your strategy will need to be focused and consistent, just like your new business. Define your brand’s...

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