5 Powerful Tools To Get More Engagement on Twitter

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This is part 2) in the Series “For The Love of Twitter: Get More Engagement & Lasting Relationships”. You can read Part 1) here

Don Power, Author of “Twitter for Skeptics”, demonstrated 5 amazing tools that you may already be using – not to the fullest – or that you can start using to reach your social media goals.

1) #Hashtags Are More Useful And Versatile Than You May Think 

A hashtag is simply a word or phrase preceded by the pound sign “#”. Hashtags are heavily used on social networks – such as Twitter, Instagram and Google+ – to identify messages on a specific topic. For instance, for our session, we used the hashtag #4LoveOfTwitter to keep track of our conversations, and questions you had. 

Here are some best practices when using #hashtags:

  • Use a catchy name and capitalize each word; e.g. #4LoveOfTwitter instead of #4loveoftwitter
  • Provide context for the hashtag; i.e. the #hashtag has to relate to the conversation
  • Leverage others’ hashtags: Hashtags are great to help you make your content more discoverable, so technically you don’t need to create your own unless you have a specific purpose for socializing your #hashtag. To find out what #hashtags you should be using for your content, turn to the influencers in your niche (tools such as Twitalyzer can help)
  • Convert them into a Twitter chat: If your hashtag is gaining some traction, it’s a good idea to convert it into a Twitter chat, which is a one hour fast paced conversation around a common topic. Using Twubs, you can register your hashtag for a Twitter chat and have a branded page for it. This is what we have done for #4LoveOfTwitter; stay tuned for the schedule!


Why should you be using #hashtags you may ask? Using hashtags has been shown to double your Tweet engagement, but be aware: it seems that the sweet spot is one to two hashtags. If you go beyond two hashtags, it may do more harm than good (data courtesy of Buddy Media)

hashtags info

 2. Use Topsy To Find That Conversation You Wish To Revisit

Twitter is great for generating conversations, but it can be daunting to find past interactions – especially if you don’t remember exactly what you said. 

The Twitter search (including Advanced search) is limited by time and other factors, but Topsy allows you to find ALL your tweets since 2006. The other good thing about Topsy is that your tweets are already organized into conversations.

All you have to do is remember a keyword, phrase, hashtag, or even who you spoke with, then insert it into the search box.

For instance, let’s say we want to find out who won the “Twitter For Skeptics book. We know they had to tweet “.@DonPower Is Awesome #4LoveOfTwitter #SMCamp” so we can search for “awesome” “#4LoveOfTwitter” “#SMCamp”.

Topsy e.g.

We notice here, at the top of the search results is Slegg Mortgage @DLC_Slegg , who was the winner of the book contest. We can also retrieve the the conversation thread by clicking on “5 more”.


topsy 2

Now, what if you would like to monitor a specific hashtag, keyword, or phrase?  Let’s say you are looking for jobs in public relations in Vancouver. You can set-up a saved search on Topsy, which will e-mail you when new tweets come up with the keywords “PR”, “jobs” and “Vancouver”. This works similarly as a Google Alert. Pretty useful, huh?


topsy jobs eg


 3. Leverage Others’ Twitter Lists To Find New Opportunities  

As discussed in part 1, Twitter lists are a powerful tool to help you organize your audience, and find new interesting tweeps to follow. Instead of creating your own (which you certainly can), you can leverage other people’s lists – especially the influencers in your space. All you have to do is “subscribe” to the list. Below is an example of a Twitter list we created for #SMCamp – a great way to stay in touch with the speakers and attendees. If you wish to be added, tweet us @MediaTouchCa.

Twitter lists

Don also showed us one of his best secrets that he got from a top recruiter: to create a list called “Companies I Covet”.

He admitted being a little reluctant to doing so at first, until he tried it and was able to garner serious attention from several of these companies so far. So, if you are looking for new opportunities, consider giving it a try!

companies i covet

You can have up to 1,000 Twitter lists each with 5,000 accounts, so list away!

4. Use FollowerWonk To Find People You Should Be Connecting With 

Part of the Moz suite, FollowerWonk is an amazing tool with a powerful feature set. For one, you can use it to find Twitter accounts/people/companies based on specific criteria. So let’s say that you are a consultant that targets the Spa industry. You can find prospects but also similar people,  like our friend Cadi Jordan, from Jordan Consulting, by using this simple search.

spa vancouver fw

Now, let’s say you want to find people who work for a specific company. All you have to do is type that into the URL and you’re set! This works two ways. So, if you want to be found, make sure you use the right keywords in your bio.

In addition to providing this powerful search, FollowerWonk allows you to analyze your followers, and compare users. And, it’s free!

5. Use Sprout Social’s History Feature To Easily Keep Track Of Conversations 

Sprout Social is a management and engagement platform for social business. Amongst its many features, Sprout allows you to easily keep track of historical conversations with any Twitter user. This is quite a time saver, as the only other alternative would be to conduct a number of searches and sift through them.


To get started, all you have to do is  search for the tweeter’s Twitter account using the search feature in the top right corner of the Sprout Social dashboard. You can find messages as old as one year old. Sprout is not a free tool; however, they have a 30 day free trial. 



Have you used any of these tools – perhaps in a different way? Or, do you have a social media tool that has been really valuable? Tell us in the comments below. 

And by the way, a couple of things:

Do you have information overload? We sure did form the conference. The key to keep in mind is that while there are always new tools to help us better manage our content and conversations, they are useless unless we are able to generate engagement in the first place. Staying true to our values and who we are, as a person, company or brand, is something we can do better than anyone else. 


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